Enterprise platforms that survive contact with reality.
Fifteen years and fifty-plus programmes spent turning ambitious requirements into systems that actually ship — across commerce, CRM, data and, increasingly, AI.
Deutz Consulting works with organisations running complex, multi-system change: the programmes where a wrong call in month two costs a year of rework. Deep Salesforce expertise where it fits, honest advice where it doesn't.
Architecture
Platform and integration design shaped by real constraints — the team you have, the timeline you're given, the systems already in place.
Advisory
Discovery, roadmap and build-vs-buy input for stakeholders up to board level, before the expensive decisions get locked in.
AI enablement
Working out where AI tooling genuinely removes effort for your teams — and where it's an expensive distraction.
Delivery
Hands-on leadership of architects, developers and QA through delivery, not a deck handed over at the end.
Where this work has landed
Luxury retail & fashion
Commerce and clienteling platforms where the digital experience has to match the store.
eCommerce & order management
B2C Commerce and OMS architecture built to survive peak trading, not just a demo.
Professional sport
Sponsorship, ticketing and fan data systems joined into a single view of the supporter.
Entertainment & media
Audience and subscriber platforms handling scale, personalisation and rights complexity.
Financial services
Reporting, reconciliation and finance-team SaaS where the data has to reconcile exactly.
AI & automation
Applying AI across pre-sales and delivery workflows, where it removes real effort.
About
Danny Deutz
Principal Solution Architect · London
Dutch, English and French — all native.
Danny Deutz is a principal solution architect whose work spans enterprise SaaS, eCommerce, CRM and digital transformation. Over fifteen years he has delivered more than fifty programmes across six industries, built and scaled delivery practices for a global partner, and acted as the primary technical and commercial contact on large-scale work for retail, luxury, finance and sports organisations.
The work sits where technical and business needs meet: translating what a board wants into an architecture engineers can actually build, then staying involved while they build it. Engagements start from the real constraints rather than a reference architecture pulled off the shelf, and recommendations are written to be implemented by your team.
A growing part of that is AI. Having embedded AI tooling across his own pre-sales and delivery work, Danny helps organisations find where it removes genuine effort — and is candid about where it's an expensive distraction dressed up as strategy.
Career
Principal Solution Architect · OSF Digital
Multi-cloud enterprise solutions across Sales, Service, Data and Marketing Cloud for B2B and B2C clients in retail and sport. Enterprise architecture spanning sponsorship management, sales, financial reporting and marketing, with team leadership across architects, developers and QA.
Principal Solution Architect / Practice Lead · Astound Commerce
End-to-end Salesforce eCommerce, OMS and customer experience solutions. Primary client liaison and escalation point on large programmes, running discovery and roadmap workshops with C-level stakeholders while owning commercial elements including pricing and team structure.
Implementation Manager & Consultant · SmartFocus, Adra
Led implementation teams delivering martech personalisation and fintech SaaS solutions, managing budgets, resourcing and pre-sales solution design.
Analyst and project roles · UK, France, Netherlands
Early career across management consulting and enterprise software, including SAP SD/MM and Salesforce CRM implementation and QA.
Working on something complex?
Most engagements start with a short conversation about what you're trying to build and what's in the way.
Services
Engagements are scoped around a specific decision or delivery phase, rather than open-ended retainers.
Solution architecture
Platform and integration design across B2B and B2C, focused on the decisions that are hard to reverse later.
- Target-state architecture and migration path
- CRM, commerce, OMS and customer data design
- Integration across REST, GraphQL, events and SQL
- Deep Salesforce multi-cloud expertise where it fits
AI enablement
Practical help identifying where AI tooling earns its keep inside a business, and how to adopt it without disruption.
- AI opportunity assessment across teams and workflows
- Tooling evaluation and rollout approach
- AI-assisted pre-sales, delivery and support workflows
- Data readiness for AI use cases
Pre-sales & technical strategy
An independent read on a platform or vendor decision, for stakeholders up to C-level.
- Discovery, strategy and roadmap workshops
- Opportunity validation and solution scoping
- Build-vs-buy and vendor evaluation
- Estimation, pricing and commercial structuring
Practice & team leadership
Support for teams building or scaling a delivery capability, drawn from doing it three times from scratch.
- Architect, developer and QA team management
- Agile delivery frameworks
- Capability and hiring structure
- AI-assisted pre-sales and delivery workflows
Programme delivery
Hands-on architecture ownership through delivery on large, multi-stakeholder programmes.
- eCommerce, OMS and customer experience delivery
- Technical escalation point
- Architecture review of live platforms
- Stakeholder and vendor coordination
Not sure which of these you need?
That's usually the right time to talk. A short call is often enough to work out the shape of the problem.
Contact
Tell me what you're working on. I reply to every message personally.
Let's talk
Available for architecture engagements, advisory work, AI enablement and programme delivery — remote or on site in London.